Lisa and Jeff Peri, developers of Green Earth Waterless Car Wash spray, became entrepreneurs during their pursuit of cleaning products that were safe to use around their chemically sensitive daughter.
After 5 months with the waterless vehicle-spraying wash, they have been able to attract customers such as a major local hospital and California's biggest Lexus dealers, which they describe their product as environmentally gentle.
The Peris' Inglewood company, which currently goes by the name of its fragrance-free cleaner, also markets a few related products and sometimes will send its employees to wash cars.
The entrepreneurs are looking to attract buyers who are sensitive to chemicals in cleaners or concerned about drought, given that washing a car at home uses 80 to 140 gallons of water and running it through a carwash uses 20 to 45 gallons of water.
"We feel like we are doing something life-changing for other people," said Lisa Peri, 36.
To begin their business, Lisa's parents donated a substantial sum, and the Peris raided their own savings, reaching a total about $100,000.
"I don't know if that's impressive, or just crazy," Lisa said. "We feel an insane amount of responsibility. We have to succeed."
However, the problem is now trying to convince the public that it'a possible to spray a little liquid onto their cars and then wipe the dirt away without scratching off the paint.
They Peris's did a demonstration on a late-model Lexus showing that the liquid acts as a surfactant, lifting, suspending and encapsulating the dirt, which can then be wiped off, leaving a carwash finish and sheen.
"You're not giving up anything and you're still getting a clean car, and saving the water means it works for people on a number of different levels," Jeff said.
Chasta Nechvatal
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