Many companies are turning to eco-friendlier production methods to attract customers.
A man by the name of Francisco Pinedo started making furniture as a teenager and became fascinated to make a little green.
In 2005, Pinedo's business, Cisco Bros. Corp. furniture company in Los Angeles, began producing a line of furniture that used only reclaimed or sustainable woods, organic textiles and natural padding materials. Even the detergent used to wash the fabrics is environmentally friendly.
"I was always close to the environment," said Pinedo, 45, who grew up in a Mexican village so remote that there was no electricity. "It was out of a conviction that I wanted to do this. And then I realized it was also a great niche."
As companies begin to look into more green products, they have seen in the last six months of cosumer interests in their goods.
"The environment is in the news every day," said Frederic Scheer, chief executive of Cereplast Inc., a Hawthorne business that makes plastic resin from agricultural products instead of the usual fossil fuels
Scheer was green from the beginning. He founded Cereplast in 2001 and brought on board a group of scientists who developed a process that used starches made from corn, wheat, potatoes and other agricultural products to produce plastic resin. Normally, the resin is made from fossil fuels and is cheaper to produce.
-Chasta Nechvatal
No comments:
Post a Comment